Strategy Group Key Employees
F0r the past 20 years, the professionals at The Strategy Group Company have been in the business of winning elections. Our clients win because we have the campaign-tested experience and creative edge that makes the difference.
The Strategy Group Company is comprised of award winning writers, directors, editors and media buyers.
We help our clients win elections because we have the campaign-tested experience and creative edge that makes the difference.
From national campaigns to local races, Strategy Group for Media team members have been involved in nearly every aspect of political campaigns. We have been involved in campaigns for President, U.S. Senate, Congress and statewide races. Our team has managed federal and state campaigns and directed state political party committees. We have devised strategy for judicial candidates and directed state legislative caucus programs. The Strategy Group Company has proven experience that delivers winning results.
Rex Elsass is the founder of The Strategy Group Company and serves as C.E.O. of the company. Rex is the visionary and driving force leading The Strategy Group Company from its foundation as a political consulting firm, to its creation as a full-service post-production house and media buying company serving clients across the nation. Rex has produced thousands of ads, including many national award winners in creative excellence.
Rex has inspired and directed The Strategy Group Company team to become a leader in creative media production, efficient media buying, and client service. Today, The Strategy Group Company ranks as one of the top GOP media firms in America. This year marks a major milestone for the company, as it celebrates 20 years of excellence, since its inception.
An accomplished director, producer, and political strategist, Rex has been a candidate, officeholder, Republican Party leader, campaign manager, and public affairs professional. He formerly served as Executive Director of the Ohio Republican Party and has managed both local and statewide elections.
Elsass earned his B.A. degree in Radio and TV Production and Performance from Ashland University.
Brian J. Berry
Brian J. Berry is Chief Creative Officer for The Strategy Group for Media.
An award-winning television, radio, and web copywriter, Brian J. Berry works with clients to develop creative ad campaigns that communicate who they are, what they believe, and why they’re the best choice for voters.
The creative team of The Strategy Group for Media has been recognized for producing the best political advertising in America and the firm has posted a winning record of over 80%.
An experienced campaign professional, Brian has served as executive director of a state political party, managed two statewide races for governor and U.S. Senator, was Southwestern regional political director for the Republican National Committee, and served as regional political director on two presidential campaigns.
Brian serves on the board of directors of Citizens United, which won a landmark freedom of speech case in the United States Supreme Court in 2010.
Brian has also conducted democracy-building programs for the International Republican Institute in Azerbaijan, Egypt, Haiti, Iraq, Jordan, Morocco, Sudan, Tunisia, Ukraine, and the West Bank and Gaza.
Brian earned a B.A. in International Studies from American University and resides in Austin, where he directs the Texas office of The Strategy Group for Media.
Scott Schweitzer serves as Chief Operating Officer of The Strategy Group for Media.
Scott has been with The Strategy Group for Media since 2000 and oversees the financial aspects of the firm. Scott also directs message and media plans in winning candidate campaigns for statewide offices, Congress, legislative caucuses, ballot issues, and third party organizations.
Prior to joining The Strategy Group for Media, he worked in Washington, D.C. on grassroots lobbying strategies and public policy issues. Returning to Ohio, Scott served as Executive Director of a successful issue advocacy organization and managed and worked on numerous races.
In 2011, Scott received one of the most prestigious honors in politics, as he was named a ³Rising Star² by Campaigns & Elections Magazine.
Scott graduated from Xavier University in Cincinnati, with a degree in Political Science.
Besides political media, Scott¹s interests include finance and technology policy, playing drums, and traveling with his wife and daughters. Additionally, Scott is available for color commentary on English Premier
League football matches.
Mark Trbovich is Senior Vice President for Brick Editorial, The Strategy Company’s post-production branch. In addition, he is a post-production Senior Editor utilizing Avid DS Nitris and Avid Media Composer.
Mark has over 22 years of experience in post-production – working with numerous ad agencies and corporate clients.
Mark has served Ohio Governor John Kasich, U.S. Senator John Boozman, and U.S. Senator Rand Paul – as well as international, national, and local clients such as Toyota, Victoria’s Secret, McDonald’s, OhioHealth, Cooper Tire, and countless others.
Mark’s political ads have made a winning difference for clients and have been recognized for creative excellence by national ad organizations.
Mark graduated from The Ohio State University in 1991, and he and his wife Natalie live in the small town of New California, Ohio where they are proud parents of their two young children, Eli and Lily.
Alex Tornero is the Creative Director at The Strategy Group for Media – crafting message strategies, leading the ad development process from concept through execution, and ensuring clear, effective, and creative advertisements for our clients.
Alex uses his artistic talent to write, storyboard, direct, and produce television, radio, and web advertisements that stand out visually and rhetorically. His work has gained national recognition from major news outlets and has received multiple awards though his creative vision, direction, and development of ads and videos. In 2013, Alex was named a “Rising Star” in national politics by Campaigns & Elections magazine.
He has produced hundreds of successful advertisements for candidates and organizations such as Ohio Governor John Kasich, Indiana Governor Mike Pence, U.S. Senator Rand Paul, and Family Research Council.
Alex has over a decade of experience in campaigns and politics, having worked for Ohio House of Representatives, the Ohio Bush/Cheney campaign, and Ken Blackwell’s race for governor in Ohio, where he served as Southwest Field Director.
Alex is active in local and state grassroots efforts and serves on the board of directors for Citizens for Community Values, Created Equal, and Ohio Right to Life PAC.
Alex graduated from Capital University in 2006, earning a B.A. in Sociology with a minor in Political Science. He lives in Worthington, Ohio with his wife, Sarah, and daughter, Vivian. Alex is diehard Cleveland Indians baseball fan on a quest to visit every Major League ballpark.
Pam Hashem Siekman
Pamela Hashem Siekman currently serves as Senior Vice President of State Public Affairs for The Strategy Group Government and Public Affairs Division — representing such clients as; Halliburton, American Electric Power, EWI, Sunoco Logistics, and IGS Energy Services.
Prior to founding The Strategy Group Government & Public Affairs Division, Pamela founded PRH Consulting Group, LLC. A national political fundraising firm based in Columbus, Ohio, Pamela served as CEO and President of PRH since 2003. Pamela has a reputation for results driven, professional, and ethical fundraising. Pamela has a distinct approach to helping clients reach their fundraising goals. Pamela’s approach is rooted in the belief that there are two clients in the fundraising equation: the candidate and the donor — both equally valued in the PRH business model. In the world of political fundraising, this is a unique idea but one that has enabled PRH to successfully meet the campaign goals of clients from the local and national levels.
Her approach to political fundraising is paramount to Pamela’s success in the industry and how she has been able to raise more than $60 million for her corporate and political clients. Pamela’s background and experience make her uniquely qualified to develop fundraising strategies and execute them.
More than just a fundraiser, Pamela has a comprehensive understanding of a wide variety of complex policy issues and is an expert on the political climate both in Ohio and around the country. For that reason, Pamela was handpicked to fold the Public Affairs division of PRH into The Strategy Group Government & Public Affairs Division.
Active in Ohio politics for fifteen years, Pamela has cultivated a rolodex of relationships among Ohio’s Fortune 500 companies and elected officials – having represented national fundraising programs in Ohio for: Republican Presidential candidates John McCain and Rudy Giuliani, national republican party committees, members of Congress, candidates for statewide office, and Supreme Court Justices.
Pamela also served as the Director of Government Relations for the Ohio State Medical Association where she lobbied state and federal executive and legislative bodies on healthcare issues.
Pamela holds a Bachelor’s degree in Political Science from Wright State University.
Brian Osborne serves as the Senior Vice President for The Strategy Group Phones Division.
Before serving as Senior Vice President, Brian was the Chief Operating Officer at The Strategy Group Phones Division. Prior to working at The Strategy Group Companies, Brian was the Chief Operating Officer of Front Porch Strategies, an award-winning political voter contact firm.
Osborne is a veteran political operator having worked with hundreds of political campaigns, issue advocacy organizations, and government officials across North America over the last several years.
In 2011, Brian was selected as a recipient for the Aristotle Dream Team Award for voter contact. This award recognizes elite political talent within their field in the United States and across the globe.
Osborne has a B.A. in Communications from The Ohio State University and resides in Columbus, Ohio.
Benjamin Yoho serves as Vice President of Political Affairs for The Strategy Group Companies.
Benjamin has worked on political campaigns since 2005, with his primary focus being voter targeting and grassroots organization.
In 2012, Benjamin served as the Executive Director of the Ohio House Republican Organizational Campaign Committee (OHROC). In addition to recruiting candidates and making sure they qualify for the ballot, Benjamin and the OHROC team worked to implement district specific campaign plans in every house race and managed staffers in 25 races. The OHROC team was successful in winning all primary challenges of incumbent members and maintained the majority for the Republican Caucus. The team at OHROC raised over $10 million and made over 1.9 million grassroots voter contacts.
In 2010, Benjamin worked as the Field Director for OHROC. That year, the Republican Caucus gained 13 seats – taking the majority despite being outspent 2 to 1 by Democrats.
During the 2008 Presidential Election, Benjamin worked for the Ohio Republican party as the Columbiana County Victory Director. McCain won Columbiana County, a democrat leaning county, with 52.6% of the vote. Columbiana was also one of only four counties in Ohio to have net gains over President Bush’s 2004 totals.
That year, Benjamin served as the Field Director for Congressman Bob Latta in a special election. Congressman Latta won a hotly contested primary election where he was outspent by nearly $500,000 in special interest money. Benjamin continued his work for Congressman Latta during the 2008 primary election, serving as his Campaign Manager. Latta won a three way primary, receiving 74% of the vote.
Benjamin began his career in political campaigns in 2005 serving as former Congressman Bob Ney’s grassroots coordinator. He grew up in St. Clairsville, Ohio and currently resides in Columbus, Ohio. He holds a B.A. from Ohio Dominican University, where he majored in Political Science.
Benjamin’s hobbies include golf, reading, and following his favorite team, the Pittsburgh Steelers.
Jim Murphy is Senior Counsel for The Strategy Group Company Global Public Affairs Division, with three decades of public affairs and political consulting experience.
Jim served as President and Managing Partner at DCI Group, one of the country’s largest independent public affairs firms. During his 15 years of association with DCI, he provided strategic and management consulting advice to some of the country’s leading corporations and trade associations, serving clients in the telecommunications, gaming, financial services and sugar industries.
From 2002 to 2007, he headed up DCI’s national network of grassroots, PR and government affairs consultants – a team that grew to 1,100 nationwide. From 2008 through mid-2012, he ran the day-to-day operation of the company, which grew to 160 employees.
Jim left DCI to run the Republican National Committee’s Independent Expenditure campaign on behalf of Romney for President – a $45 million dollar paid media effort in battleground states.
Prior to joining DCI, Jim headed up JLM Consulting, serving both political and corporate clients from 1987 through 2002. He was a senior advisor to Bob Dole’s 1988 and 1996 presidential campaigns and managed floor operations at 3 consecutive national GOP conventions (1996, 2000 and 2004). From 1987 through 2002, he was engaged in over 60 national, statewide and congressional elections, including U.S. Senators Bob Smith and Al D’Amato and Governors Lincoln Almond and Dick Snelling. On the corporate side, his clients included GTECH, a leading global lottery provider; Vermont Yankee, a nuclear power plant; and KCS Energy, a NYSE oil and gas exploration company.
Before launching JLM Consulting, his experience included serving as Deputy Political Director at the National Republican Senatorial Committee from 1995-1996, and a six year stint with U.S. Senator Gordon Humphrey, where he worked as his Executive Assistant on the Hill and campaign manager of his re-election in 1984.
Jim graduated cum laude from Harvard College in 1978 with a BA in Economics.
Ryan Rodgers serves as the Vice President of the Strategy Group Companies. He provides operational support to the five different companies under SGC. Ryan works closely with other Strategy Group Company Division Executives to implement current business development and future business plans for the firm.
Ryan’s start in politics and business began as a marketing and production associate for a local radio show which led to positions in communications on a presidential, and congressional campaign. During his time gaining campaign experience, he began working for a small business where he focused on management and development. Ryan has served on and led multiple different organizations, including a policy group for young adults in Boston.
When Ryan is not working he can be found at the gym, playing soccer, or riding his motorcycle.
Andy Ballard serves as the Director of Political Affairs – New Business and Marketing for The Strategy Group Companies.
Andy began his political career by working on his great aunt’s campaign for Danville Township Clerk at the age of 11. He has served on various local, state, and federal campaigns in both paid and volunteer capacities.
In 2007, Andy served as a Victory Marshal for the RNC in Ohio’s fifth congressional district special general election to replace deceased Congressman Paul Gillmor. Congressman Bob Latta went on to win with a landslide victory. One of Andy’s main duties was recruiting and training volunteers to make calls to turn out Republican voters.
Andy served as Volunteer Coordinator on the Hal Valeche for Congress (FL-16) campaign in 2008. The campaign’s volunteer phone bank, which he supervised, made over 30,000 phone calls to voters. Later in 2008, he coordinated phone banks for Republican candidates in 6 hotly contested campaigns for the Oklahoma House of Representatives. All six candidates won their elections, helping give Republicans the largest majority in state history.
Andy holds a Bachelor’s Degree in Education from Ohio University. He is a former member of both the Central and Executive Committees of the Belmont County Republican Party. He is a member of the Ohio Federation of Young Republicans and currently serves as the National Committeeman. In his spare time, he enjoys reading, barbeque, and rooting for both the University of Illinois Fighting Illini and Chicago Bears.
As Director of Photography, Scott Myers has been providing creative solutions for clients over the past 20 years.
Specializing in high-definition digital cinematography, his experienced eye and attention to detail have consistently drawn praise from clients and associates alike.
Clients include Victoria’s Secret, Nationwide Insurance, Resource Interactive, and numerous advertising agencies.
Scott contributed to the successful campaigns of U.S. Senator Rand Paul, U.S. Senator John Boozman, Ohio Governor John Kasich, and many high-ranking members of the United States Congress.
Other creative credits include a feature-length documentary about comic creator Jeff Smith called The Cartoonist, an award-winning short film entitled After, and Aidan5, a nationally recognized web series.
Scott is a summa cum laude graduate of Miami University, and now resides in Hilliard with his wife, Steffanie, and their two children, Jordan and Joshua.
Phil Weldele joined The Strategy Group for Media in 2012 as a Creative Writer and Producer for Television, Radio, and Web advertising.
Phil began his foray into politics with King Strategic Communications, where he conceived, developed, and oversaw the production of hundreds of Direct Mail campaigns for 20 State Senate candidates in Ohio, New York, and Nevada. Phil’s efforts during the 2010 election resulted in 100% victories in Ohio, including unseating 2 incumbent candidates.
Prior to working at King Strategic Communications, Phil enjoyed a successful 6 year career in television as Creative Director for Al Burton Productions; a boutique production company in Hollywood, CA. Al Burton Productions is responsible for such hit shows as Diff’rent Strokes, The Facts of Life, and Win Ben Stein’s Money.
Phil graduated Magna Cum Laude from Ohio University’s Scripps School of Communications with a B.S. in Communications and a double minor in Psychology and Film.
Outside of work, Phil is dedicated to raising awareness (and money) for the Leukemia and Lymphoma Society ever since his brother (now a cancer survivor) was diagnosed with Hodgkins Lymphoma.
Phil’s love of television and film extend outside of work, as well. At Heritage Christian Church in Westerville, OH., Phil directs and runs cameras for the weekly services. Phil also enjoys amateur photography, singing, and trying to play piano. When he is not directing church sermons, he is a backup vocalist with his church’s worship band and choir.
Sean Ivory is a Motion Graphics Artist with over 20 years of post-production experience. He began his career as an editor after graduating from Bowling Green State University and soon became the post-production supervisor of a small marketing firm where his clients included Cooper Tire and Rubber Company, Dana Corporation, and NAPA Auto Parts.
After a short stint in Chicago as a freelance editor, Sean was given the opportunity to switch his focus to 3D Animation and an emerging field that would be called “motion graphics.” Using a unique blend of 3D animation and traditional 2D graphics, Sean has created motion graphics for clients in numerous industries.
Whether it is an entire graphic driven spot for Toyota or Goody’s Department Stores, or an end logo for Big Lots, Sean uses a variety of tools to create unique treatments that keep the clients “brand” and objectives in focus. In addition to spot work, Sean has created broadcast graphics for television shows as well as helping to design sets and provide art direction.
Additional clients that Sean has provided his motion graphics expertise include Victoria’s Secret, Express, JD Byrider, The Columbus Crew, Kroger, The Ohio State University, UPS, Ford, and The Ohio Lottery.
Sean has won “Pixie” awards and “Emmys” for the open of The Piano Guy on PBS and for the set design of the Ohio Lottery Cash Explosion program.
To create his unique blend of motion graphics, Sean utilizes Maya 3D software and the Adobe Creative Suite including After Effects, Photoshop, and Premiere.
A Cincinnati native and graduate of Ohio University, Sean Amann has over 16 years experience in audio production ranging from music, television, radio, film, and corporate video.As a staff audio editor for over six years, Sean worked with several preeminent ad agencies and managed a video production department.
Sean became a freelancer in 2003 and has worked with most of the production companies in Columbus, Ohio. Sean’s creative audio input can be found in nearly every The Strategy Group for Media advertisement. His engineering, mixing, and field recording credits include non-political clients such as Blessid Union of Souls, Toyota, KFC, Victoria’s Secret, ESPN, Nickelodeon, Nationwide, Bayer, and Caterpillar.Sean understands both the technical and business side of his trade and formed Brick Audio in 2007.
Sean is an expert with his Pro Tools HD2 suite with mix to picture, which gives him the ability to use all his creative audio talents. Sean has over 28,000 sound effects, access to software synthesizers, a pool of voiceover talent, ISDN capability, and extensive music libraries (Killer Tracks and APM) to customize every ad project and sound design.
Stephanie is the Executive Vice President of Operations at The Strategy Group Company Phones Division, an international voter contact and constituent communications firm based in Delaware, Ohio.
Upon graduation from college, Stephanie began working for State Senator James E. Carnes (Retired, R-St. Clairsville) in 2001. In early 2004, Stephanie returned to Zanesville, Ohio to work for the Muskingum County Commissioners where she served as the Community Development Block Grant Coordinator, Project Coordinator and Deputy Clerk to the Board.
Stephanie was selected to be a part of the 2006 Jo Ann Davidson Leadership Institute, a training institute for Republican women in Ohio and has worked on many local campaigns. She successfully managed two campaigns for Muskingum County Commissioner; Brian Hill in 2008 and Jim Porter in 2010.
Stephanie is a member Muskingum County Republican Policy Committee and serves as the President of the Board of Directors of the Animal Shelter Society, Inc.
Stephanie holds a B.A. in Political Science from Ohio University. She resides with her husband Darin and their dog, Bella, in Zanesville, Ohio. They are members of Westwood Baptist Church where Stephanie serves in the Choir and on the Praise Team. She and Darin operate Hillsway Ag & Turf LLC, an outdoor power equipment company. In her spare time Stephanie enjoys golfing, shopping, and cheering on her favorite teams – the Cincinnati Reds, The Ohio State Buckeyes, the Dallas Cowboys.
Mary Beth McCallion
Joining The Strategy Group Company in 2009, Mary Beth McCallion serves as Office Manager. Mary Beth insures all visiting client needs are met and keeps the office running efficiently and smoothly.
Prior to The Strategy Group Company, Mary Beth ran her own internet marketing business while raising her family – sharpening her ability to juggle multiple priorities and keeping each on schedule through their completion.
Mary Beth’s strong organizational and planning skills were developed through her work in Michigan’s Oakland County Health Department (OCHD) and Allen Resources in Ohio. At OCHD, Mary Beth coordinated and conducted student vision screenings at public schools in Oakland County. At Allen Resources, she made sales calls, followed-up on leads, handled customer inquires, and coordinated orders with suppliers.
Mary Beth and her husband, Bill, reside in Westerville, Ohio and are enjoying their empty nest with two sons graduated from college and their youngest studying at Ohio University.
Kevin Raabe is the Personal Chef and Events Manager for The Strategy Group Company.
He worked as a professional chef for over 15 years in restaurants before gearing his skill set more toward catering.
His unique position with The Strategy Group Company allows him to utilize all of his professional and personal experience to create beautiful and delicious food.
When not in the kitchen, Kevin enjoys spending time with his wife, Jacki, and their four sons, Mikey, Jackson, Davis and Brody. Kevin is active in the Boy Scouts where he works with the troop on many things-outdoor cooking being his favorite.